We are therefore open to all consumers – businesses cannot stop them from leaving feedback; We remain committed to placing trust at the centre of everything we do, for consumers, for businesses, and for society at large. We are dedicated to upholding the highest possible standards of integrity and instilling confidence in consumers who use online reviews. Whilst Trustpilot hosts reviews for businesses across the economy, we have also contributed to the development of the code to share our expertise and insights as a review platform.

Enhanced insights

Right now, there are well over 17 million 1-star reviews of paying customers, live on Trustpilot, and that number keeps growing as Trustpilot grows. This helps businesses win new customers, and keep existing ones loyal. This helps build confidence because everyone can see for themselves how a company is interacting with the platform; All reviews are openly available on the web for anyone in the world to read.

Easy to navigate and did not take long.

The increase demonstrates that our automated detection systems are improving and becoming increasingly more effective as a greater number of reviews are submitted every year. We made this change after receiving feedback that some businesses were abusing our reporting tools to suppress negative feedback. In 2024, we introduced new measures to ensure more genuine reviews remain online by reducing the burden on consumers to provide evidence that their review is real. We are an open platform, which means everyone can leave a review of any business, assuming it’s based on a genuine experience and it meets our guidelines.

Our platform is so widely trusted precisely because consumers – not businesses – are ultimately in control of what gets posted on Trustpilot. From advancing our AI-powered detection systems to strengthening platform integrity, and shaping global standards for review transparency, we are actively building a more trustworthy digital future. Our Trust Report sets out the steps we are taking to ensure the businesses people engage with, and the reviews they read on Trustpilot, are authentic, useful, and worthy of their trust.

Find companies, read reviews, or write them—all while on the go. Find out which actions we’ve taken to protect you and promote trust on our platform. Trustpilot combines open access with paid tools, licensed trust signals, and actionable analytics. As a final step, for the most flagrant breaches we have and will take companies to court for consistent attempts to manipulate the platform. If no improvement is seen we will place a warning on their profile page for all consumers to see. That can result in higher scores if the underlying service is strong – particularly as the least happy customers are often most motivated to write unprompted feedback.

It asked for evidence of the service being provided. Trustpilot is a highly reliable independent company in America, known for verifying facts and providing honest recommendations. Highly recommend this company, I had a problem with an item I purchased but this company sorted it out without any fuss. Quicker your gone and superseded by respectable review system, the better.

of detected fake reviews removed by automated technology in 2024

I enjoy using trustpilot and tripadvisor mainly just to share my opinions. Writing reviews has become a little bit of a hobby for me. This site is our eyes and ears of the scammers out there taking advantage of hard working people.Thanks for your service…. I think trust pilot is great. However, some reviewers expressed concerns about the website and customer service.See more

We perform checks on reviews I love how easy it is to browse reviews, filter by rating, and spot trends. Trustpilot has become my go to site whenever I want to check if a business is trustworthy. It’s a well-known, worldwide platform, and they don’t have overly restrictive review policies that limit free expression. So far seems good.Have encountered issues with 5 star reviews automatically being pulled, kind of making my review h… Well just started posting reviews again on Trustpilot.

It focuses on behavioural analysis as well as review content, using systems that analyse IP addresses, device characteristics, location data, and timestamps. Businesses can invite reviews, or they can be organic when the consumer comes to Trustpilot unprompted. In signing up, consumers agree to adhere to our terms and guidelines.

It’s easy to navigate, simple to leave feedback, and really helpful when you want to check how reliable a company is befo… Trustpilot is genuinely one of the most useful review platforms I’ve used. I find the reviews helpful and honest.Keep up the good work. Before purchasing items or going away somewhere I always check it out on trust pilot. I had reviews removed that after a to and fro seem to have been replaced.

So, it begs the question: why do we give millions of people an open platform to criticise our own customers?

Like any community, our platform works best when everyone understands their role and responsibilities. Learn more about how we’re working to protect and promote trust online in our 2025 Trust Report. Supporting our unwavering commitment to trust and safety is Trustpilot’s wider team of lawyers, technology experts, and communications and training specialists. Alongside powerful technology, our Content Integrity specialists and Fraud and Investigations team take action on complex issues. Other safeguarding measures include our whistleblowing function, which allows users to report suspicious behaviour that impacts our community.

  • They are very knowledgeable and trustworthy.
  • Learn more about how we’re working to protect and promote trust online in our 2025 Trust Report.
  • The increase demonstrates that our automated detection systems are improving and becoming increasingly more effective as a greater number of reviews are submitted every year.
  • We detect many of these even before they’re posted on the platform, which reduces the chance of harmful or illegal content from appearing on the site.

A loyal and very happy customer!

If the review is given the all clear it is posted to the platform. Whether it is a free or paid account, every business benefits from our investment in advanced technologies, as well as our ongoing efforts to safeguard the platform and protect our users. Total number of active reviews on Trustpilot as of December 2024.

Reviews removed by reason

The benefit is that consumers have the freedom to share their experiences with businesses at any time, resulting in a broad and holistic range xtb.com reviews of feedback across any point in a consumer’s journey. From how we apply our policies and moderate content, to how we detect fake reviews and misuse of the platform, trust is our guiding principle. Trustpilot is a global review platform with millions of reviews worldwide, making it one of the most trusted places to check honest feedback about products and companies. Depending on it Rate reviewsAnd Compliant I find on trust pilot about other platforms or companies that don’…

Trustpilot are the biggest scammers

  • They can flag reviews they think breach our guidelines, like anyone else, but nobody can pay to get reviews removed.
  • We made this change after receiving feedback that some businesses were abusing our reporting tools to suppress negative feedback.
  • People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
  • Our commitment to transparency and integrity drives everything we do.
  • Right now, there are well over 17 million 1-star reviews of paying customers, live on Trustpilot, and that number keeps growing as Trustpilot grows.

Anyone in our community, whether a business or consumer, can flag a review at any time if they think it breaches our guidelines. Our fraud detection systems and automated software, which check for guideline breaches, play a crucial role in safeguarding the integrity of our platform. If our systems identify suspicious characteristics in the review, or it breaches our guidelines, it doesn’t appear on our platform. Businesses can learn and improve by accessing our basic services for free, including the ability to read, respond, invite, and report reviews.

Educational messages and warnings are sent to a business when we detect misuse of the platform, for instance, when we identify suspected fake reviews, or misuse by a business of our reporting functionality. We define fake reviews as reviews which don’t reflect genuine service or buying experiences with a business. Businesses and consumers in our community can flag or report reviews if they think they breach our guidelines.

In November 2024, we won a legal case against a series of websites that were selling hundreds of fake reviews. These “bad-fit” businesses are those that don’t align with our ethics as a business, such as businesses that offer illegal products or services. In 2023, there was a spike in the number of consumer alerts for high risk industries, including Crypto businesses. In line with past years, the vast majority of fake reviews that are removed are positive. The number of detected fake reviews removed as a proportion of the total amount submitted in 2024 was 7.4%, and in 2023 it was 6.1%. They’re often written in an attempt to mislead and manipulate what other consumers think about that business, either positively or negatively.

De bedste to gutter ❤️ Bedste service. De er så betænksomme at de hjalp min datter med at få opfyldt sit ønske.

I always look at reviews. I think it’s good Trustpilot, has reviews it helps others to see if a products right for what they need. Sometimes it helps my anxiety to know people are going through similar experiences and it helps to know I am not alone in th… Crystal, that’s why people respect, and look to trustpot for guidance, understanding, and it informed decisions thank y…